Did that get your attention?
This post is not specifically about the SBC or even the local church trying to hold on to the 1950′s, but it could be. Actually, this post is about… the US Post Office.
The Washington Post has revealed that the Post Office is doing its best, despite laws that prevent it from lobbying, to thwart legislation in several states that would create a “Do Not Mail” list, similar to the “Do Not Call” list(s) that prevent unsolicited sales calls at your home. It’s like a spam filter for your “snail mail” inbox: the mailbox at your house.
What’s the problem? The Post Office has revealed that “standard mail” – or junk mail – has become its life blood. It needs junk mail to survive.
The Post’s story also reveals that environmental groups are not in favor of decreasing junk mail. Why? They are junk mailers.
So let’s review:
- Culture no longer operates in the same way it used to because technology has changed the way people think and communicate.
- Institution still wants to exist, and fights to keep doing what it has been doing, despite the fact that those it was created to serve no longer need it or want it to do that anymore.
- Some people claim to want the betterment of mankind, but stick to an institution that works against their cause because they perceive they need it to exist themselves. Yet if they would progress in their communication style, they could be internally consistent, which would help those they are reaching toward to not think them disconnected and hypocritical.
I forgot to add point four: Thrash about for life as it may, the institution will survive for a while, but will ultimately be something else. Either it will adapt itself to its context, or it will diminish.